It just isn't the holidays without a little red. But when it comes to this time of year, it's all about the black. As in Black Friday! As in that time of year when bargains are hunted. Deals are won. Loot is scored.
So how did Black Friday, the mother of all retail holidays rise to the level of national frenzy?
No, it's not because that's how the dark, cold night looks to those diligent souls brave enough to stand in lines and compete with crowds. It actually stems from a common term in business accounting. As many companies tended to give their employees the day after Thanksgiving off, more shoppers were ready to get their holiday shopping started. This increased traffic meant that retailers could literally go from "in the red" to "in the black" almost over night.
RedEnvelope goes Black
You may be asking, what can you expect from us this Black Friday? Our Black Friday Daily Deals are back.
Black Friday Daily Deals
With six days of deals, you can save on new and classic gifts in every collection. Top gifts across the board receive big discounts just waiting to make your season bright.
4 gifts per day at 50% off
What's more, each day, we'll be marking four of our best gifts down a full 50% off. Every day brings a new set of four to choose. Four gifts. Each day. Half off. For six whole days. What a deal! But don't wait, that day's deals only last 24 hours and a new set of four will be offered.
turn on, log in, save more
No matter how we look at it, Black Friday is here to stay. It may not be a national holiday, but it is definitely an institution. It's also a day to save a few hard-earned dollars on gifts for those you care about most. And let's face it, in times like these, who couldn't use a few extra pennies in the pocketbook.
So whether you brave the crowds in lines at 4 AM or pluck deals online from the comfort of your kitchen table, we hope you find everything you want to give to make this season bright.